Discovery
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Roles and dates
- Branded Content Manager / Brand Solutions
- Branded Content Producer
- Lifestyle Creative Producer
Managed branded content projects and partnerships with major brands, working with sponsors, suppliers, and audiovisual production and financing environments.
Context and scope
Seven years of progression from on-air for Lifestyle channels to branded content, including the integration of legacy Scripps projects in the Discovery merger.
Key contributions
- Managed branded content projects and partnerships with brands including Coca-Cola, Natura, O Boticário, Santander, Petrobras, and Volkswagen.
- Worked with sponsors, suppliers, and audiovisual production and financing environments.
- Built the operation and supplier network, reducing production costs by up to 40%.
- Coordinated with international teams.
Documented result
- As Branded Content Producer (2017–2018): helped build the branded content function and its supplier network, reducing production costs by up to 40%.
Related skills
- Sponsorships
- Supplier management
- Branded content
- Negotiation