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Discovery

Sep 2012 – Jul 2019

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Roles and dates

  • Branded Content Manager / Brand SolutionsMar 2018 – Jul 2019
  • Branded Content ProducerJun 2017 – Mar 2018
  • Lifestyle Creative ProducerSep 2012 – Jun 2017

Team leadership and development: I integrated teams and projects during a merger, organized partners and workflows, and co-founded an affinity group.

Context and scope

Seven years of progression from on-air for Lifestyle channels to branded content, including the integration of legacy Scripps projects in the Discovery merger.

Key contributions

  • Integrated legacy Scripps projects in the Discovery merger.
  • Managed partners and workflows for branded content projects.
  • Co-founded Discovery Pride, an employee affinity group, with internal initiatives and content proposals on diversity (2018–2019).
  • Joined as the first on-air team member in Brazil, working with Miami, Colombia, Mexico, and Argentina.

Documented result

  • As Branded Content Producer (2017–2018): helped build the branded content function and its supplier network, reducing production costs by up to 40%.

Related skills

  • Team integration
  • Diversity & inclusion
  • Workflow organization
  • Regional coordination