Discovery
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Roles and dates
- Branded Content Manager / Brand SolutionsMar 2018 – Jul 2019
- Branded Content ProducerJun 2017 – Mar 2018
- Lifestyle Creative ProducerSep 2012 – Jun 2017
From creative production for Lifestyle channels to Branded Content Manager, with productions for major brands and regional campaigns.
Context and scope
Seven years of progression from on-air for Lifestyle channels to branded content, including the integration of legacy Scripps projects in the Discovery merger.
Key contributions
- Led short- and mid-form branded content productions for the portfolio, managing partners and project workflows.
- Worked with brands including Coca-Cola, Natura, O Boticário, Santander, Petrobras, and Volkswagen.
- Helped build the branded content production function and its supplier network (2017–2018).
- First on-air team member in Brazil: brand and promotional campaigns in coordination with Miami, Colombia, Mexico, and Argentina.
- Integrated legacy Scripps projects in the Discovery merger.
Documented result
- As Branded Content Producer (2017–2018): helped build the branded content function and its supplier network, reducing production costs by up to 40%.
Related skills
- Branded content
- On-air promotion
- Supplier management
- Creative production