Skip to content

Full Career Profile

Larissa Machado

Creative Leadership & People Development

Brand Strategy | Culture & Learning | AI-Assisted Workflows

São Paulo, Brazil · larissa.machado@maudcontent.com · +55 (11) 99670-2046

Summary

Executive with over 20 years of experience across Brazil and Latin America, connecting creative leadership, brand strategy, communications, and content with people, culture, and organizational development. At Warner Bros. Discovery, she led Creative Services for HBO Max and discovery+ across Latin America, after progressing in Content Partnerships from consultant to Brazil Head and Director, leading a team of 32. Her most recent executive role was Director of People, Culture & ESG at To Do Green, where she also took on Group CHRO and Communications responsibilities at All Green Group from August 2026. Today she leads MAUD, designing work and learning processes that help teams use AI to explore ideas and improve productivity, while the teams apply their own judgment and make the decisions.

  • Creative Leadership
  • Brand Strategy
  • Strategic Communications
  • People & Culture
  • Organizational Development
  • Corporate Learning
  • Change Management
  • Performance Management
  • Audiovisual Production
  • Content Partnerships
  • Facilitation
  • AI-Assisted Workflows

Consulting & executive experience

Corporate learning & teaching

Held in parallel with executive roles.

Board & volunteer work

  • Nós por Elas / IVG

    Volunteer mentor · since May 2021

  • FESA C.R.O.M.A

    Volunteer mentor · since Aug 2022

  • Gerando Falcões

    Volunteer mentor · since Aug 2022

Education

  • Executive MBA, Management with an Emphasis in Leadership & Innovation

    FGV · 2021–2022

  • Postgraduate Studies, Communication & Digital Media

    ESPM · 2016–2018

  • MA, Video

    Middlesex University, London · 2002–2003

  • BA, Social Communication with a specialization in Advertising

    UFES · 1995–2000

Certifications

  • Integral Consulting & Facilitation

    Meta Integral Certification Program — Chie · 2025

  • Mentoring & Executive Coaching

    SCION · 2022