To Do Green / All Green Group
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Roles and dates
- Director of People, Culture & ESGFeb – Nov 2026
- Group CHRO & Communications — All Green Groupfrom Aug 2026
Led People, Culture, ESG, and Communications, building the foundations of people management and bringing leadership closer to operations.
Context and scope
Electric logistics company. Led People, Culture & ESG at To Do Green and, from August 2026, took on Group CHRO and Communications responsibilities at All Green Group.
Key contributions
- Restructured HR operations and set process governance, defining ownership, approval steps, and criteria for handling exceptions.
- Led Movimento Líder, a leadership development initiative.
- Built people policies and practices, job architecture, and the org chart, bringing leadership closer to operations.
- Introduced performance reviews and individual development plans with Qulture Rocks, including calibration prep and leadership development.
- Created culture and internal communications rituals, including Farol da Cultura, a weekly practice that brought company values into team routines.
- Organized employment arrangements and recruiting, and set up turnover, absenteeism, and exit metrics.
- Led employer branding and driver recruitment initiatives, including the Tudú conversational flow.
- Applied AI to organize meeting notes and to design performance and development-plan tracking workflows in monday.com.
Related skills
- People management
- HR governance
- Organizational culture
- Performance & development plans
- Leadership development
- Employer branding