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To Do Green / All Green Group

Feb – Nov 2026 · most recent executive role

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Roles and dates

  • Director of People, Culture & ESGFeb – Nov 2026
  • Group CHRO & Communications — All Green Groupfrom Aug 2026

My most recent executive role extended my background in communications and creative leadership, applying it to team development, culture, and company communication channels.

Context and scope

Electric logistics company. Led People, Culture & ESG at To Do Green and, from August 2026, took on Group CHRO and Communications responsibilities at All Green Group.

Key contributions

  • Created culture and internal communications rituals, including Farol da Cultura.
  • Developed communication channels, the intranet, and websites.
  • Led employer branding and driver recruitment initiatives, including the Tudú conversational flow.
  • Applied AI to organize meeting notes and to design performance and development-plan tracking workflows in monday.com.

Related skills

  • Internal communications
  • Employer branding
  • Leadership
  • Digital channels