Discovery H&H takes fans to Property Brother's Cruise as to start a buzz for their visit to Brazil.
This 6 piece campaign was developed in-house and produced by f1.4. The idea of the campaign was to start the warm up of Property Brothers Onboard campaign that was going to take Discovery H&H fans to the brother's cruise for Xmas. Karol Pinheiro, besides being a big influencer is also a huge and truly fan of the channel, so we invited her to join the fans in the cruise and to be the star of the campaign. As a branded content manager I was responsible for selecting and negotiating the production company and supervising the whole production.
As their end-of-year campaign Canal Futura developed a series of commercial using light painting.
This end-of-year campaign was developed in-house and produced with Giroscopio. The concept was created based on the moto that all change must begin with oneself and we used the long exposure stop motion technique with flash lights. The campaign won silver on PromaxBDA Latam edition on the Holiday/Special Event Campaign category. As a copywriter and creative producer I was responsible for developing the concept, creating the tagline and selecting the production company.
Food Network puts food waste and conscientious consumption on the table
Carol Fiorentino, chef patisserie and television hostess, visits restaurants that work with total utilization of food and waste reduction in a 20 episode short series aired on Food Network. Each restaurant visited derives to two pieces: a stand and stir episode and a hands and pans version of the recipe showed on the main episode. My role on this project was to select and negotiate the production company and to supervise the whole series.
Canal Futura brings to the screen some almost unknown high performance Brazilian athletes.
As per the approach of the Pan-American games, Canal Futura was invited along with other South America channels to created two documentary as part of an international series. I was invited to direct the documentaries and we co-created the episodes with Miguel Vassy and Janeiro Filmes.
Discovery Channel produces a Makers warm up with one of the judges - Rita Wu
To promote the upcoming series Makers and to get the relatively new subject on the channel beforehand, Discovery Channel produce a 10 episode series with Rita Wu, one of the judges. The series talks about problems we face on our routine and makers style solution to them. My role here was to curate and negotiate the production company and to supervise the production. The production company was Royal Pixel.
Music video created and directed for Tamy's song "Vem Ver o Mar" that was part of Globo's Viver a Vida soundtrack.
Matel to promote on Discovery H&H and Discovery Kids aiming Xmas
Matel partners with Discovery H&H and Discovery Kids to launch a new product for Xmas - Little Mommy. The idea was to show how girls picture their moms through the drawings of an artist. My role in this project was to curate and negotiate the production company - Sweet Filmes - create the main concept and supervise the production.
