Quem disse, Berenice? partners with Discovery H&H in branded content series about make up and self steam.
As branded content manager my role in this project was to develop the main concept, curate and negotiate the production company and supervise the production. The project was developed with Santa Clara and produced by Sweet Filmes and it was part of the brand's strategic change of age demographic. The goal was to picture how make up is much more profound than one could think. We partnered with the production company Sweet Filmes to cast real characters who relate to make up and self esteem in a very unique and way and produced a 5 episode series. This episode in particularly was very emotional to everyone.
The location was a very special asset and the director, Renata Sette, managed to get the best of each character and picture all 5 women in a very delicate and powerful way. This second episode shows a very profound relationship between motherhood and self esteem.
Sometimes the best way to share knowledge it to is to talk to people with completely different backgrounds.
That is the insight for this branded series developed for Petrobras. The company had some pain points they wanted to address: show how technological Petrobras is, value their scientists and facilities and also work on the company's self steam. We co-created a plot with DPZT that turned out to be very strong: an encounter between two views of the same subject. Studio Bando came along to develop and produce the project and the result was very powerful. The project won gold on PromaxBDA LATAM edition and the episode MAR won silver on the global edition. As branded content manager I was responsible for developing the mais concept with DPZT, selecting and negotiating the production company and supervising the whole production.
Discovery H&H and Tramontina bring practical tips from the Masterchef Judge Henrique Fogaça.
To show customers how the right knife can make a whole lot of difference, Tramontina partnered with Discovery H&H to develop a short series to bring straight forward tips on how to use each knife. Fogaça was a very suitable choice as he speaks to a large audience and has the whole spirit of the product: rough, precise and talented. JWT had the concept developed and we showed them some possible ways. We partnered with Delicatessen and the directing duo Olhos to create a six episode series to be aired on Discovery H&H break and the clients social media and proprietary platforms. My role in this project was to deepen the concept, choose and negotiate the production company and supervise the whole production.
Smart Fit chooses Discovery to showcase their real life athletes
The idea of this project was to give voice to real Smart Fit athletes and to reinforce the goal of the bond to be accessible and fun and for everyone. Discovery brings to the table the real life characters, the power of reality. The result was visually beautiful and the stories pictured have the right amount of relatability and uniqueness. My role in this project was to choose and negotiate the production company, develop the main concept and supervise the whole production.
Natura partners with Discovery Channel to develop exclusive films for the channel.
This project in particular was very unique. DPZT was about to shoot the campaign for Natura's new Kaiak launch and challenged us to create exclusive films to Discovery Channel that would have a b-roll look and feel. The idea was to go along with the crew that was going to produce the commercial at Chapada das Mesas. We invited the production company F1.4 to face this challenge with us and they really did. We delivered a number of assets for social media and the two films below. My role here was to select and negotiate the production company and to supervise the whole production.
H&H launches an awareness campaign in October, breast cancer awareness month.
The challenge of this campaign was to bring some relevant information on the subject that was not already everywhere. Our strategic decision was to create a poetic piece about self steam and how important it is the posture "enter a fight to win". As copywriter I created the campaign, developed the concept and copy and also supervised the production.
Canal Futura launches a campaign to bring awareness to the 8 millennium goals.
ONU had drawn 8 development goals for the millennium to be reached in 2015. In 2012 we produced this campaign to bring awareness to what had already changed, but also to what still needed to be done. As copywriter I developed the concept for the campaign and supervised the production.
