Volkswagen partners with Discovery Channel for a branded content series focusing on changing the brand's perception.
In this project we developed a two episode series to air on Discovery Channel as part of Volkswagen strategy to change Jetta's target age demographic. The series was produced with the production company Fato and the creative drive was to portrait a real life character and Jetta's consumer in a mini doc. So, along side the character's daily routine, we had some poetic sequences focusing on his hopes and goals. As branded content manager my role was to develop the main concept, research characters, select and negotiate the production company and also supervising the whole production.
Quem disse, Berenice? partners with Discovery H&H to bring make up tutorials to the television.
This project is also part of the brand's strategy to change the target's age demographic. The project was co-created with Santa Clara to be part of a year long media and content strategy that brought two major points: one project should be very conceptual and the other more objective with straight forward make up tips. So for this series we brought to Discovery H&H an existing youtube project the brand already had, Apê da Bere - for the television version we completely changed the look and feel so as to align with the new target. As branded content manager my role in this project was to develop the concept, select and negotiate the production company and supervise the whole production.
Pulman and Plus Vita partner with Food Network to launch a food competition to select the best sandwich
In this project, co-created with Dentsu, FN did what it can do best: food reality competition shows. Our strategy was to create a whole package of pieces to be aired on Food Network on and off. We developed a 8 episode series with the production company Bufalos and for each episode we delivered a package of assets: a 10 minute master show for the client's and Food Network platforms and social media, a 2-minute best moments for Food Network break, a 2-minute hands and pans recipe of the winner sandwich, stories and posts. As the branded content manager I selected and negotiated the vendor and supervised the whole production.
Basf partners with Discovery Channel to talk about sustainability.
Discovery developed this project with Talent for the launch of Basf's new campaign: more AND less OR. The campaign was created based on the idea of a world with more collaboration and possibilities through innovation and sustainable practices. Our creative drive was to develop a series that brought together two perspectives of the same subject. Two point of views apparently totally distinct. My role as branded content manager was to develop the main concept, select and negotiate the vendor - Sweet Filmes - and supervise the whole production.
Ifood sponsors Masterchef Brasil and stunt on Discovery H&H and TLC
Discovery delivered a whole package of assets for the sponsorship of Masterchef Brasil and an afternoon stunt on H&H and TLC: bugs, bumps and promos. The bugs were aired during an episode of Masterchef and they all related to the content of the show. My role here was to select and negotiate the production company and to supervise the production. Llama Studios was responsible for the creation and production of the assets.
The Coca Cola sub-brand Verde Campo partners with Discovery Channel for a journey from the farm to the table
Verde Campo - a recently acquired Coca Cola sub-brand - talks about rastreability on Discovery Channel bringing two real life characters. Savio, one of the company’s food engineer and Loren, one o Verde Campo’s independent producer. We worked with Grupo Sal and my role in this project was to select and negotiate the production company, create the main concept and supervise the entire production.
Unimed and Discovery H&H in a campaign for better habits
Who wouldn't want to get a better version of themselves? To have more quality of life? To adopt better habits and live longer? It was with this in mind that Unimed created the Mude1Hábito Movement, which encourages Brazilians to pursue healthier initiatives and operates on several fronts. My role in this project was to create the main concept, select and negotiate the production company and supervise the whole production.
